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Creativity 5 Comments Thu 2024

Pricing Value Maps: A Value-Based Approach to Pricing Decisions

At Firefly Analytica, we believe in the magic of data-driven insights that truly resonate with human sensibilities. In this article, we will be introducing a remarkable tool, often underutilized but immensely valuable for FMCG products and beyond - Pricing Value Maps. In the world of pricing strategy, it's not just...

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Creativity 5 Comments Mon 2024

The Ultimate Guide to A/B Testing: Navigating the World of Data-Driven Decisions

In our data-rich world, the compass guiding us toward wise decisions is information itself. A trusted navigator in the realm of evidence-based choices is none other than A/B testing. This guide will embark on a journey leading to the core of A/B testing, unearthing its historical roots, mechanics, the art...

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