Who are we

Market Research Consultants

Empowering Businesses with Data-Driven Insights

We provide comprehensive market research solutions to help businesses make informed decisions and achieve success.

Our core approach, methodologies, and recommendations are centered around valuing human thoughts, emotions, and perspectives.

We don't produce abstract white papers or mere "interesting" facts as our outcomes. Our focus is on practical solutions rooted in unbiased intelligence gathering

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01.Our Mission

Driving Growth Through Deep Market Understanding

02.Vision

To be the Leading Provider of Market Research Solutions, Empowering Businesses Globally

03.Our Approach

Combining Expertise, Innovation, and Data Analysis to Deliver Actionable Market Insights

1730 +

Project Completed

125 +

Clients Served

2350+

Reports Published

14

Industries Covered

Our Team

Experienced Professionals Dedicated to Delivering Exceptional Market Research Services

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Zahid Afaque – Director and CEO

Meet Zahid Afaque, a seasoned professional in the industry with a rich experience spanning 25 years. With a unique vantage point from working on both agency and client sides, Zahid's global travels have nurtured a profound, distinguished, and diverse outlook on life and market research.
Zahid's tenure includes over 13 years as Manager Consumer Insights at Phillip Morris (Pakistan) Ltd. His expertise extends to roles such as a research consultant at Nielsen and the position of Director Customized Research at Foresight Research. Prior to forming Firefly Analytica, Zahid was associated with Story Tellers Market Research, as a Partner.
Academically, Zahid holds an MBA in Management Information Systems from AKUCBAC, an MS in Statistics from the University of Karachi, and a plethora of certifications acquired over the years.
Now, as the Director and CEO of Firefly Analytica, Zahid continues his journey of shaping the industry landscape.
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Asad Rindani – Director and CIO

Meet Asad Rindani, the insights specialists who have been shaping data into captivating success stories for almost a decade. Asad commenced his journey as an investment research analyst, and later seamlessly transitioned into the realm of consumer research. Fueled by an insatiable curiosity, he's not only an ardent reader but also a master at weaving narratives backed by data.
With an extensive career spanning various roles, Asad has been a senior partner at StoryTellers Market Research, senior researcher at Foresight Research, Nielsen (MENA), and the CMI lead at Innovative Solutions. His expertise encompasses a wide array of research domains, encompassing Consumer Packaged Goods (CPG), Banking and Financials, Telecommunications, Automobiles, Construction, Education, Energy, Technology, eCommerce, and Public Policy Research.
Educationally, Asad holds a Bachelor's in Business Administration from IU, with specializations in Marketing Research from UC Davis Graduate School of Management and Business and Financial Modeling from the Wharton School of Business.
Now, as the Director and Chief Insights Officer at Firefly Analytica, Asad drives the company's strategic direction and operational excellence.